CV

Professional Summary

I’m a results-driven digital marketing professional passionate about crafting and executing innovative strategies that boost engagement and elevate brand visibility. From creating compelling content to optimizing campaigns with SEO and analytics, I love turning insights into impact. I specialize in targeted advertising that delivers measurable results, managing multiple platforms to ensure consistent messaging and audience growth. By analyzing performance metrics, I refine strategies to maximize ROI and ROAS, always staying ahead of industry trends and emerging technologies. Collaboration is key—I work cross-functionally to align marketing initiatives with business goals, fostering brand loyalty along the way. With expertise in Google Ads, Meta Ads, Hootsuite, and HubSpot, I deliver impactful marketing solutions that drive success.

Skills

Social Media Marketing

CRM

Digital Marketing

PPC

Google Trends

Video Editing

Data Analysis

Email Marketing

SEMrush

Canva

Graphic Design

MOZ

Lead Generation

Content Creation

Google Analytics

Meta Ads

Asana

Adobe

Hootsuite

Wordpress

Marketing Strategy

Hubspot

Social Media Management

Project Management

Google Ads

Market Research

Keyword Research

Advertising

Google

Salesforce

SEO

Work Experience

Digital Marketing Specialist - DataBlake, Remote

  • Increased return on advertising spend (ROAS) by 250% and halved cost per acquisition (CPA) through precise targeting and bid adjustments across Google Ads and Meta Ads campaigns.

  • Boosted engagement rates by 25% and hiked click through rate (CTR) by 40%, following execution of competitor market research that uncovered trends and provided actionable insights.

  • Enhanced ad relevance by 30% and expanded campaign reach to over 100,000 targeted users, by conducting keyword research and audience segmentation.

  • Achieved 30% increase in conversion rates and contributed to 80% growth in company revenue, with execution of over
    50 A/B tests that optimized creative content and messaging.

AUG 2024 - NOV 2024

Marketing Intern - Granite State Health & Fitness, Remote

  • Increased marketing campaign effectiveness by 25% with crafting of engaging and persuasive copy.

  • Raised audience engagement by 30% with tailored visual and written campaign elements based on market research insights.

  • Drove 40% increase in brand awareness with implementation of targeted social media campaigns on platforms, including Instagram, Facebook, and LinkedIn.

  • Improved CTR by 15% and augmented understanding of digital marketing best practices, by gaining further experience in email marketing.

  • Secured 20% increase in event sign-ups and broadened reach of target audiences, with adoption of lead generation strategies.

  • Designed series of infographic reports that clearly communicated complex objectives to over 10 team members in quarterly business reviews and internal communications.

Oct 2023 – Dec 2023

Graphic Design & Marketing Intern, Operation ARTS Foundation, Inc., Remote

  • Hiked audience engagement by 30% and grew followers by 15%, following execution of over 30 social media campaigns.

  • Increased brand visibility by 40% and user interactions by 25%, with design and scheduling of over 100 engaging graphics and posts.

  • Generated 30% rise in website traffic and 20% more followers, through strategic multimedia content initiatives.

Jun 2023 – Oct 2023

Marketing Intern, Global Nerve Foundation, Remote

  • Increased engagement by 35% and follower growth by 25% through multi-platform social media campaigns.

  • Boosted brand visibility with engaging content creation and video editing using Adobe Premiere Pro.

  • Improved email open rates by 30% and CTR by 20% via optimized email marketing campaigns.

  • Achieved 25% rise in conversions through data-driven social ROI tracking and strategic planning.

  • Enhanced campaign effectiveness by 40% by collaborating with Executive Director on strategic reviews and planning.

  • Expanded audience reach by 30% with innovative social media strategies, informed by data-driven insights.

Dec 2022 – Sep 2023

Digital & Social Media Marketing Intern, North Shore Community College, Danvers, MA

  • Gained Google and HubSpot certifications that broadened knowledge and increased operational efficiency.

  • Enhanced client’s online reputation and visibility through SEO techniques and optimized Google local assets.

  • Achieved 127,000 ad views and 2,200 website clicks with targeted hyper-local advertising campaigns.

  • Increased organic traffic by 70% and raised local business visibility through strategic reputation management initiatives.

Sep 2021 – Apr 2022