Best Time to Post on Social Media in 2025
Table of Contents
Overall Best Times to Post on Social Media in 2025
Best Time to Post on Instagram
Best Time to Post on Facebook
Best Time to Post on LinkedIn
Best Time to Post on X (Twitter)
Best Time to Post on TikTok
Best Time to Post on Threads
Best Time to Post on Pinterest
What Determines Your Best Time to Post?
How to Find Your Unique Best Posting Times With Your Tool
Are “Optimal Times” Still a Thing?
Overall Best Times to Post on Social Media in 2025
In general, data shows that the best time to post on social media overall in 2025 is between 8:00 AM and 9:00 AM PST on Wednesdays. However, the “perfect” time differs by platform.
Instagram: 3 AM to 7 AM PST on Tuesdays
Facebook: 5 AM PST on Fridays
X (Twitter): 10 AM to 12 PM PST on Mondays
LinkedIn: 8 AM PST on Wednesdays
TikTok: 11 AM PST on Saturdays
Threads: 8 AM PST on Tuesdays
Pinterest: 1 PM PST on Thursdays
Note: All times are localized based on where each post was published. Our data sample spanned over 100 countries. If you need hyper-specific data relevant to your location or industry, consult your audience insights directly in your social media analytics.
Best Time to Post on Instagram
Based on our Q2 2025 analysis, the best time to post on Instagram for maximum engagement is 3 AM to 7 AM on Tuesdays. Early morning posts often catch people checking Instagram before they start their day.
Monday: 5 AM – 7 AM PST
Tuesday (Highest Engagement): 3 AM – 7 AM PST
Wednesday: 6 AM PST
Thursday: 5 PM – 6 PM PST
Friday: 9 AM PST
Saturday: 10 AM – 11 AM PST
Sunday: 1 PM PST
Best Time to Post on Facebook
5 AM on Fridays works best on Facebook for most industries. The early time slot capitalizes on minimal competition in the feed and catches users as soon as they get online in the morning.
Monday: 3 PM PST
Tuesday: 7 AM PST
Wednesday: 6 AM PST
Thursday: 7 AM PST
Friday (Highest Engagement): 5 AM PST
Saturday: 7 AM- 9 AM PST
Sunday: 8 AM PST
Best Time to Post on LinkedIn
8 AM on Wednesdays remains the prime time for LinkedIn, but early morning slots at the start of the work week also work well. Business professionals tend to scroll their feeds before or during their morning routine.
Monday: 7 AM – 8 AM PST
Tuesday: 8 AM – 9 AM PST
Wednesday (Highest Engagement): 8 AM PST
Thursday: 3 PM PST
Friday: 9 AM – 10 AM PST
Saturday: 4 AM PST (Low Competition)
Sunday: 5 AM PST
Best Time to Post on X (Twitter)
X (formerly Twitter) continues to reward real-time content and quick news. 10 AM to 12 PM on Mondays scored the highest average engagement rates, likely catching professionals on coffee breaks.
Monday (Highest Engagement): 10 AM – 12 PM PST
Tuesday: 4 AM – 6 AM PST
Wednesday: 6 AM, 8 PM PST
Thursday: 11 AM – 1 PM PST
Friday: 5 PM – 6 PM PST
Saturday: 2 PM – 4 PM PST
Sunday: 10 AM PST
Best Time to Post on TikTok
TikTok’s algorithm takes time to analyze content and serve it to the right audiences. 11 AM on Saturdays often performed well, coinciding with more leisure scrolling on weekends.
Monday: 1 PM – 2 PM PST
Tuesday: 12 PM PST
Wednesday: 9 AM – 10 AM PST
Thursday: 4 PM – 6 PM PST
Friday: 10 PM PST
Saturday (Highest Engagement): 11 AM PST
Sunday: 10 AM – 12 PM PST
Best Time to Post on Threads
Threads is growing rapidly in 2025. Our study found that 8 AM PST on Tuesdays is the sweet spot — ideal for capturing a mix of early risers in the West and midday scrollers on the East Coast.
Monday: 9 AM PST
Tuesday (Highest Engagement): 8 AM PST
Wednesday: 12 PM PST
Thursday: 9 AM PST
Friday: 2 PM PST
Saturday: 12 PM PST
Sunday: 1 PM PST
Best Time to Post on Pinterest
Pinterest is less about recency and more about search and discovery; however, engagement still spikes. 1 PM on Thursdays was the standout peak.
Monday: 10 AM PST
Tuesday: 12 PM PST
Wednesday: 11 AM PST
Thursday (Highest Engagement): 1 PM PST
Friday: 2 PM PST
Saturday: 11 AM PST
Sunday: 5 PM PST
Always Post at the Right Time
Staying on top of these shifts can be tough, but your own analytics are your best friend. Always keep an eye on when your unique audience is most active — that data will beat out any generic recommendations every time.
What Determines Your Best Time to Post?
Identifying the best time to post is a nuanced process influenced by many factors:
Your Unique Audience: Understand their demographics, time zones, and social behaviors.
Industry Specifics: A fashion brand may thrive on weekend engagement, while tech updates might do best on weekday mornings.
Competition: Observe when competitors get the most engagement (or try not posting at the same time to stand out).
Platform Algorithms: Each platform ranks and distributes content differently — timeliness is key to success on many.
Current Events & Trends: Leverage big news or pop-culture events at just the right moment to gain momentum.
Experimentation & Analysis: Regularly test, track, and refine your posting times; audience habits shift throughout the year.
How to Find Your Unique Best Posting Times With Your Tool
Manually testing each day and hour can be tedious. Luckily, scheduling and analytics tools like [Your Tool] (or Hootsuite, Buffer, etc.) do the heavy lifting for you.
Best Time to Publish Feature
Automatically analyzes your past performance.
Suggests the time blocks with the highest average engagement rates.
Works across multiple social platforms and profiles.
Real-Time Optimization
Some tools offer real-time recommendations (e.g., if your audience experiences a sudden shift).
Great for quickly adapting to seasonal or news-driven changes.
Composer Recommendations
When you upload a new post, you’ll see recommended time slots based on your account’s historical data.
Publish or schedule directly without guesswork.
Pro tip: Even the most well-optimized schedule needs continuous updating. Keep an eye on fresh data — especially if you run campaigns across different time zones or your audience demographic shifts.
Are “Optimal Times” Still a Thing?
While it’s valuable to know when social media usage is highest in general, the truth is optimal posting times aren’t universal anymore—especially as platforms move toward increasingly personalized (and even AI-driven) feeds. Rather than trying to hit a broad “best time,” the real power lies in deeply understanding your own community’s behavior.
Data Over Generalities
Platform algorithms: Many social networks use interest-based or machine-learning algorithms that prioritize content relevance over pure recency. Even if you post at a popular time, your content may surface for users hours—or even days—later if it’s highly relevant to them.
Diverse audiences: If your audience spans multiple time zones or age groups, their peak usage times will vary considerably.
Focus on Your Unique Community
Every community has different habits and preferences. A morning lark in London might scroll their feed at 6:00 AM (GMT), while your night-owl followers in California are still active at midnight (PST). By collecting and analyzing your own engagement data, you can pinpoint the specific times that lead to the best results for your brand—rather than relying on broad, one-size-fits-all statistics.
Continuous Testing and Adaptation
Optimal posting times can (and often do) shift, especially if:
You introduce new types of content (e.g., video vs. text-only posts)
Your audience demographic changes (new markets or regions)
Platform features and algorithms update
Major world events cause unusual browsing patterns
Keeping a close eye on your analytics ensures you’ll always know where—and when—your community is most active. Regularly review your performance and adjust your posting schedule accordingly. In the ever-changing world of social media, flexibility and data literacy are more important than any static notion of an “optimal” time.
Conquer Timing Once and For All
Getting the timing right can feel complicated, but once you find that sweet spot, your content can soar. Remember, while data-driven insights are invaluable, there’s always room for experimentation and creativity in your posting strategy.
